The Knife needed a refresh and a more modern approach for their landing page as they looked to open their platform to the public. I was tasked with designing a new homepage, establishing a visual language that would be incrementally applied to the entire site.
When working with a new client or idea, I always start on paper. I find it to be the quickest, most authentic way to express my initial thoughts and design concepts. To help the client more fully visualize the concept, I added color and annotations to these sketches in Photoshop before presenting.
Once the client and I agreed on the direction, I moved to Sketch to mock up complete wireframes, then high-fidelity designs.
Modern Design & Improved UX
Throughout the process, the client expressed the need for a modern, sophisticated site that embodied the mission and values of the company. The final website utilized white space, clean lines, and intuitive navigation to support the overall vision for a distinctive, cultured web experience.
This project was as much about reinventing the user experience as it was about redesigning the look of the site. I presented high-fidelity comps to the client, including interface and interaction animations created in Principle and After Effects.