400 Record
iOS & Android application for the 400 Record building—a full redesign and renovation of the Belo Building in downtown Dallas. The app showcases the building's new features and brings many new amenities to the user's fingertips, including food ordering, ride-hailing and booking of conference spaces.
Agency: Eighty Three Creative
UX Research and Strategy
Good design can only happen when the problem is well-defined, so the first step in any design process is research. Conducting interviews and brainstorming sessions help identify both the the client and potential users' needs.
Next up, many rounds of sketching. I find manual sketching is still the most efficient way to get ideas from my brain to paper. The key to this phase is iteration: sketch sketch sketch until an idea and design begins to form.
Once I've established a wireframe and a rough idea of what the screens should do, I focus on what they'll look like. I move from paper sketches to Sketch app on the Mac to create pixel-perfect designs. They're then synced to Invision to create an interactive prototype. I use Principle to mock up transitions, animations and UI functionality.